Skip to main content

Big Basket and the art of shopping groceries easily

From a long time I wanted to try my hand at shopping groceries sitting at the comfort of my home. Just imagine driving your car to a mall, climbing few floors using escalators, pushing around huge carts, with annoying kids tugging at you, and ending up in that serpentine billing queue. The headache you have at the end of the day was expected!

The first time I ever tried grocery shopping was via **Fabmart**, which later went onto become Fabmall under retail, which was then became after which K Vaitheeswaran considered as the forefathers of online shopping and commerce decide to sell it to Aditya Birla Group which has renamed the brand as More and the legacy goes on.

After nearly about 15 years since then, a formidable shopping experience has begun via This website basically ships its supplies from its warehouses in each city sometimes as far as about 40-50 kms from your location or even more. The whole experience of buying from BigBasket involves few important things

* Online shopping experience in terms of product selection and choices
* Payment mechanisms and their ease of use
* Linking the online ordering to actual supply chain management
* Delivery of goods at the soonest possible
* Quality of deliverables
* Discounts and customer retention policies
* Word of mouth promotion due to positive shopping experience

All this of course starts with the page you goto online to shop -

The entire website has been designed around one important principle of shopping - enabling customers to see product choices wherever their focus is and without even pointing the mouse elsewhere be able to add/increase quantities of their choices and get it into the shopping cart.

The obvious part of having the ability to filter the search results by different type of categories or pricing is always available here as well. One of the other things which is of importance to the shopper is to have a list of things he regularly shops for which is also preserved on BigBasket. Sometimes as per the recipe I may need a few select ingridients time and again, that is stored as a list and I always have it at my disposal to reorder the items again.

For some items like vegetables which need to be fresh during delivery, BigBasket has hit upon the idea of time slots per day for delivery. Currently they divide the day into four slots when you are most likely okay to have the order delivered. This not only maintains the vegetables fresh, but also provides both you and them an opportunity to upfront agree on when you are fine to have your order delivered.

The rest is of course upto the backend supply chain. I had my order promptly delivered as per stipulated time. Further due to the uneven weight of vegetables, they also say that if the weight increase results in costs going up by more than 5% they will revise the bill, else they will not change the bill which is quite a fair argument.

Furthermore, as soon as I paid for my order, I got a call from an executive who confirmed my order and double confirmed by when it would be available. Its reassuring when someone calls you and lets you know that things are fine. This is not an absolute must but quite useful sometimes when you are unsure what you ordered or whether you ordered all the items you needed. I did not have an opportunity to change or cancel my order but then I guess due to the time slot thing, it must be quite possible to do this easily.

BigBasket ensures that customers are happy from the start until the products are delivered to your doorstep. To take it one step further each time you place your order they share a PIN number with you using which you can rate the delivery when it happens without the person who delivers coming to know of your opinion. Small steps like this will help organizations to improve on a continual basis slowly but steadily.

My recommendation about BigBasket is that I get a feeling of complete control on their website, their customer service is outstanding, and useful details are shared all along the way (including an SMS on my phone) to let me know how they are doing on my order. Last but not least, I am happy with the products ordered and delivered. I will likely shop with them many more times.

The only flipside of the experience if I must quote that is sometimes some products are not available with them and just like any other grocery store I must come back later. They must have a way of understanding what customers are looking for with what they search for. If they do the analysis on the search terms, it will give them more data to keep their inventory stocked adequately.

Happy Shopping!


  1. Shopping on Bigbasket is as easy as ever it have one touch app for both android and Apple, so check latest big basket offers in shopozo for your groceries.


Post a Comment

Please enter your comments / Queries here

Popular posts from this blog

Car Rentals in Kuala Lumpur - SoCar vs GoCar

IntroductionAs I was headed to Malaysia for a trip for 10 days, I needed an option to commute within the country. While renting cabs with drivers was definitely an option, there was no privacy enough, and there was no way to make my own decisions on where I wished to go when. I was not so keen to rent a cab outside of KL city.We had plans to visit multiple places such as Cameron, Penang, Langkawi so I needed a vehicle which I was willing to drive myself. It was the best option as it would give me the convenience without burning a hole in my pocket. The trip itself was turning out to be expensive and I wanted a good option for inside the country travel.Things that I was looking forAs any first time car rental customer, I had some concerns, so I needed theseEasy rental mechanism, including driver sign up and validation of
licensePreferably use local Karnataka (state license from india) - without the need for IDPApp based car handlingEasy fuelingEasy breakdown service if needed anywhere …

How to cover Malaysia in 10 days - full details on a self planned trip

Some history Ever since 2016 my wife and I decided that we want to do one international trip (though not necessarily one country) every year. We made it to Singapore in 2016, and Dubai in 2017. It was time to explore and take my family to Malaysia this time around in 2018.

The fact that I was working in Malaysia in 2002 and could not get time in the short one year that I stayed there to see many places only meant the urge to go there was pretty strong in order that I could get another chance to cover all the places I did not see this time around.

Also 15 years down the line with a lot of instrastructure and convenience improvements happening around the world, surely the trip would seemingly put me at more ease than earlier on. So it was time to decide how to plan the trip.

My logic for planning trips I usually do my own booking and planning for everything for my trip. I look through places to visit, I look through multiple sources of reviews, I look through the best times to travel t…

Veg Biriyani Recipe

IngredientsOne Potato - dices into small cube sized pieces and soak in waterBeans - about 10 of them chopped into medium pieces, soak in waterCarrot - about 2 of them chopped into medium pieces, and soak in waterOnions - big ones, 2 of them sliced thin and longGreen peas - a handfulMint and Coriander leaves - one medium sized bowlGhee - 2 to 3 teaspoonsCurd - 4 tea spoonsGroundnut oil - 4 to 6 teaspoons for the onions to caramelize (same can be later used for vegetables to be cooked), 4 teaspoons for the spices to be cooked along with riceBasmati rice - One cup upto brim (standard cup measure)Multi spices pack - 2 packs (contains cloves, elaichi, cinnamon, star anise)Bay leaves - 3-4 for vegetables, 2-3 for riceShahi jeera - for vegetables (2-3 teaspoons)Turmeric powder, chilli powder, garam masala, biriyani masala, salt, cumin powderGinger garlic paste - 2-3 teaspoonsMethi leaves - half a handfulChillies to taste (I used one long chilli, you can desire to add 2) - diced into medium p…