Intex and Panasonic have launched android smartphones having jelly bean to challenge players like celcom and micromax on their home turf. Both these players have launched phones that boast of HD displays, 1GB of RAM, dual sim, Jelly bean 4.2. , 8MP camera and over a 2000-2500 mAH battery that must suffice to make the phones last a long while in a given day.
While the ad shows that intex is priced at a paltry 11,000 , Panasonic have preferred not to put up the price ranges on the ad. However a small search reveals the price of the latter to be in the 25000 range. This puts panasonic in direct confrontation with the just launched Nexus 4 by LG, except that the LG phone boasts of faster google updates as well as a 2GB RAM which DOES make a significant difference in the way the phone operates.
What is more in focus is that there are now serious challengers to Apple, not limited only to Samsung, which have cropped up in recent months. While Apple might actually keep screaming about the fragmentation of Android, that does not seem to hit any mobile provider too hard at the moment. This only in fact proves that Apple must roll out an iPhone with a higher sized display and more RAM and perhaps a 128GB flash drive as soon as possible (a.k.a September of 2013). As is the usual custom they have now created ios7 from the ground up as demonstrated a while ago in the keynote of WWDC and what matters to be seen is the followup on the device front in september. Whether or not this will make any significant impact in sales or the consumer’s mindsets is still a question for which there is no answer.
Only one thing is clear: Even phone makers like Nokia/Microsoft, and the small time ones, such as micromax or celcom or intex and of course the market leaders to some extent LG/Samsung have now managed to pull the carpet from under Apple’s leg. The more Apple does not forecast or produce some good hardware on the phones segment, the likely it is that their value might take a further hit no matter how much is the innovation done. All said and done, Apple do things differently each and every time, but whether that alone is enough to keep a hungry public waiting is another question to be answered.