Tuesday, December 28, 2010

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Close on the heels of the impending 3G launch, Airtel has reduced the Mobile Office rates which were skyrocketing earlier to something much more lower now. Earlier MO was 30p per 20kB, and now its 30p per 50kB which essentially means about half as less as previously.

Additionally, the Airtel Live WAP portal which was free so long is now 30p per 20kB. Though we feel not many people use this portal, we are wrong. The youth is the target segment of this portal and there are groups of users who primarily download wallpapers, games, and music off this portal. Airtel just decided to tap revenue from this set of people and hence the paid mode. Of course it will also discourage non serious users to stop visiting this portal or alternatively make serious users go for 3G which is coming shortly.

Users already into some plan will not be changed to this mode until next six months. Take a look at the announcement to know more.

 

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Srikanth Eswaran
Bengloor Huduga

Srikanth is a blogger, reader, photographer, butter dosa eater, an urban car racer & an apple fanboy. He loves music, playing table tennis and traveling. Most times he would like to be solitary to introspect on what life has thrown to him and the bigger purpose of life.