The advertisement in question that caught my eye is this: (source: TOI)
I immediately jumped at the thought of having a SUN DTH at home by disposing the earlier hathway connection, considering I am getting this offer at just Rs.499/-. One look at the asterisk (*) next to it prompted me to go right down to the ad again, where I was expecting a Conditions Apply, which indeed was there too!
I was further expecting they would ask me to sign up for atleast a year, but what I actually found was quite contrary to my expectations! Installation charges Rs. 1000 extra, + taxes (@ 12% of 499 bucks, which is almost another 50 bucks!
So there you go Sun Direct DTH is yours now for "just" 499 + 1000 + 50 = Rs.1550/-. Sun, who do you think you are hoodwinking? We are smart for all this guys. Try something else more genuine. Like adding Worldspace might sound like a better bet now that Airtel is giving us that!