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Notion Ink Adam preorder now possible, but is it worth it?

Thursday, December 9, 2010

/ by Srikanth Eswaran



The Notion Ink Adam is finally out for preorder. Fine. But the details have been so seriously sketchy that Indians have no idea about what exactly it costs in India, and how one can get hold of the Android tablet. On an average in the USA the notion ink adam costs roughly close to $450 or in Indian money a little over Rs.20000/-. As of now shipping to any country via DHL costs a whopping 50 USD or roughly Rs.2500/-. While this is ok for other countries, a product conceptualized, designed in India is manufactured in China and sold all over the world first.

I think the Indian government should seriously consider policing such product launches. Given the fact the person designing the product has an office in Bangalore, has studied in an enviable place like IIT and has been Indianized all long the way, this becomes unacceptable. Using Indian soil for product launches elsewhere. This applies to Apple in part too. Look at them, they have launched iPAD everywhere other than India. I can understand their sentiments. India perhaps is still not fully ready for a device like iPAD. But lets take Samsung for instance. They came, they saw the opportunity and they conquered.

Yes its a bit high in price no doubts, retailing at a whopping Rs.36,000 for a silly tablet running android. But then my iPhone is also the same price and I guess its justified if I own one over the other. However for people who were looking at affordable computing with a tablets - congrats folks, your dreams have just been shattered by Samsung. The only other way you can own one is to get into the infamous and dubious EMI trap and keep paying for years together.

Coming back to the Adam product, its flawless and most suited for today's market if launched properly. But the distribution, returns and servicing strategy is not fully enlisted for both local and international users. There are no reviews of it with production quality hardware. The user interface looks great no doubt, but still not shown anywhere on the actual device. This makes the first set of devices questionable on their use. The keyboard looks fantastic and hopefully will allow for faster typing unlike other miserable touch screen devices like the Galaxy tab or iPAD even.

In summary one only hopes that Notion Ink shapes up its distrubution policy to be more transparent, ties up with banks in India and charts out a proper business growth plan for India. And yes please ship us the device for a 500 bucks instead of a 50 USD !



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