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ING Vysya Bank (Koramangala) : heralding the next revolution in banking?

Saturday, January 2, 2010

/ by Srikanth Eswaran




We have seen many banks since a decade. With the pioneer Citibank deciding to set shop in India, its been no looking back for many banks since then to start enticing their customers in many different ways to retain them. The public sector banks too realized this down the line and banks like Canara Bank, SBI and Bank of Baroda have now quickly upgraded their service level to be both personal and professional to the extent that it matters.

If you have seen the Samsung advertisements their caption reads “Next is what?” This is the caption they have set as a vision to themselves to continually innovate all the time. So then can there be a banking experience similar to this? Today I had the pleasant experience of opening a savings bank account at ING Vysya Bank which I wanted to share with you for those whom it would matter. Read on.

I was an existing customer of ING who recently happened to close my account. I went to SBI to open a savings account. But the kind of reception I received there, and the kind of forms I had to fill put me back a little. I decided to give ING a try again. One has to understand that you can currently use your ATM card in other bank ATM’s upto 6 times a month free. But with ING’s Orange Savings Account and a minimum balance of Rs.10000, you can use their card at will at all possible ATMs for free unlimited number of times. Reason enough to try out ING again.

Now here comes the surprise. I walk into the branch. I stand next to counter 1 where there was some customer being attended to. Within ten seconds, the official asks me what I need and when I said Savings account, in less than a minute I am offered a seat, and a form to fill up. And if you thought I had to fill up thousands of details, you are wrong. I signed at relevant locations, gave him one photo, put in my nominee’s name and my mother’s name and bingo – its done.



The next thing I know is I am seated with the manager Ms.Shweta, who introduced herself and after some talk, I am given a welcome kit – yes then and there all in a total of less than five minutes. Can you believe what all the kit had? You won’t if I tell you – it had the debit card, the cheque book, the ATM Pin, the internet username and Pin, instructions on all types of account charges, mobile banking Pin, customer ID and account number details, and a visiting card of the manager for further queries! :) I was just DUMBSTRUCK at a loss for words. I could not believe that in ten minutes, I am walking out of the bank as an account holder with nothing more required than the details already provided.



One word - “Awesome!”. In the past ten years, never did I receive this kind of service from Citibank, HSBC, Standard Chartered, SBI, Bank of Baroda, ICICI, Canara Bank – none. Well done ING. Your customer service requires a blog post. I am more than pleased to invite others to meet you.

And as we all know managers make employees, not the other way. Ms.Shweta is proactive, informal, and inculcates a sense of belonging into all the bank employees, who do things in a right way in a very involved fashion. This is what is called zero-effort marketing. ING Vysya Bank, Koramangala is definitely an example of a well managed bank branch.

I will stick with ING as long as I can, just due to this one experience with many more to come. If you want me to describe ING Koramangala in one word – PROFESSIONALISM. Check it out yourself. And with the experience I have had at ING, there is no doubt that they will not realize their mission statement specified at the top of this post! :)

You can contact Shweta here:


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