Someone told me the economy would take at least one year to recover. And I believed it to be so, until I saw these advertisements in the papers a few days back. Most of the ads seemed to scream: “Now is the time to buy an apartment, don’t let this chance go away, at just only yours truly 1 crore”. My quesiton is whether even 1/4 of the educated India population know how many zeroes are there to a crore. Yeah obviously only businessmen would buy such properties you and I may think, but there are a few ABCDs who are now ABReturnedDs who are smelling of green bills and some unfortunate mortals who also believe that they are in the same league only with a 75 lakh housing loan which will kill them shortly and eventually.
Look and click at the ads and you know what I am referring to.
While Mantri and Confident were just as usual marketing unaffordable stuff in some unnamed corner of Bengaluru, there are now a new set of new entrants of new offshoots of known big builders who are trying to cater to the “LOW END” :D people of Bengaluru who have now been pushed to being low end, due to their fate rather than anything else.
Our very own DSMax contributed to some newspaper real estate with their mini offerings all over Bengaluru. ND, Nitesh Estates and Salarpuria were showing off their age old offerings in a new colourful photograph. The ozonegroup was marketing its already marketed property “evergreens” for which it has found no takers until now.
Artha money is the new Orange Properties ka Baap trying to help every disoriented developer sell off his assets. I know how life can get when one gets disoriented. Even a small advice can make someone so gullible that he will fall for anything and everything. Its the same logic what some great netas use on the “aaaaaaaam admi”. Barring these Purvankaras new arm provident homes, and CSC led by mphasis ceo jerry rao and others of jaanagraha fame, are perhaps the only affordable stuff around Bengaluru. Note that I said “Around Bengaluru” – not in Bengaluru :D These guys are promising affordable homes at 17 lacs and 7 lacs respectively. We have to wait and see whether a person can enter a 7 lac house in the first place!
One thing is clear. As long as suckers like you and me are there in India, the builders will continue the exploitation and take us to even greater depths of agony, insolvency and bankruptcy. Happy home buying suckers!