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Sun DTH 499 plan - is it really a special offer or its an eyewash?

The advertisement in question that caught my eye is this: (source: TOI)

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I immediately jumped at the thought of having a SUN DTH at home by disposing the earlier hathway connection, considering I am getting this offer at just Rs.499/-. One look at the asterisk (*) next to it prompted me to go right down to the ad again, where I was expecting a Conditions Apply, which indeed was there too!

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I was further expecting they would ask me to sign up for atleast a year, but what I actually found was quite contrary to my expectations! Installation charges Rs. 1000 extra, + taxes (@ 12% of 499 bucks, which is almost another 50 bucks!

So there you go Sun Direct DTH is yours now for "just" 499 + 1000 + 50 = Rs.1550/-. Sun, who do you think you are hoodwinking? We are smart for all this guys. Try something else more genuine. Like adding Worldspace might sound like a better bet now that Airtel is giving us that!

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